Autovia: “Life in motion”
Today, Autovia officially launches its “rebranding” campaign. After 16 years of history, the Italian company with an outstanding position in the car rentals sector changes gear, with a new identity hallmarked by the payoff “Life in motion”. A project that highlights the development that it has achieved over the years in terms of organisation, its portfolio of services, and its distribution.
“We have grown a lot in recent years”, explains Bruno Belgioco, founder and CEO of Autovia, “and we have decided to give shape to a new identity providing a more coordinated and accurate portrait of our new positioning. In fact, we are particularly strong in the sector of mobility for individuals and companies offering a wide range of services: from car and van short and long-term rentals, right through to car sharing”.
Three trademarks are involved in the operation, Autovia, Furgovia and Ecovia, whose market presence now has a coordinated, modular identity, starting from the logos with shared elements and distinctive colour highlights. “We want to work alongside people and companies”, continues Belgioco, “wherever there is a need for increasingly unrestricted movement and transport; with an image that creates a strong bond between the different characteristics that together make up the range of services that we offer”.
On the horizon there are already additional challenges for this 100% Made-in-Italy company, that has succeeded in becoming a true point of reference in automotive rentals. In fact, the fleet dedicated to the van sector is expanding, with important investments that mirror a powerful growth trend. International expansion is also showing developments, with branches opening in Turkey, Greece, Morocco and Albania. Another notable factor comprises investments in the area of ecology and sustainability, with the new project “Un Giro” (“A Trip”) which will soon become operational, with an App designed to offer electric car sharing solutions.